How To Manage Your Content Strategy When You Don't Have Time
It can be hard to find time to implement a good content strategy when time is limited.
I remember when I was working about 70 hours per week at my corporate job while trying to build my side hustle… It. Was. Crazy!
I was overwhelmed and usually in a state of frustration because there were so many things I wanted to do for my business but my job was so demanding! Where would I find the time to build my side hustle? I mean, the whole reason I wanted to start my business is so that I could leave the rat race of corporate America and take control of my time. Sometimes it felt like a lost cause because, even when I did have a couple hours to work my side hustle, I was tired! I just didn’t have the mental bandwidth to focus on anything else and the time I did have, I wanted to spend with my family or just being able to relax for once.
One of the biggest objections I hear from people about starting or growing their business is time… Or the lack there of. People like you want to know when they’re supposed to have all this time to find and build social media content so they can have consistent posting schedules throughout the year.
I know I’m not the only one who has struggles with this so today I want to share a few tricks that really freed up my time and made content creation a very manageable part of my business.
This 3 part “system” is what not only teach my clients, but also use myself to make my workload more manageable. It has to do with themes, calendars and blocks.
A big reason our social media management falls to the side is because we aren’t intentional about our posts. For the most part, our social media strategy consists of posting to Facebook or Instagram when we think of something cool or when the wind blows in the right direction.
Wouldn’t it be nice to have your next 30,60 or even 90 days of content already done and scheduled to post?
This is the system I use to get ahead of my content creation and distribution:
Blocks – This has to do with setting up blocks of time where you only focus on creating your social media posts. For most people, this will be a Saturday or Sunday morning. It’s when you can set aside 3-4 uninterrupted hours to lock yourself in a room and create content. During this time, you can not only create but also schedule your posts for future dates so they go out automatically. You can literally set it and forget it! There are several scheduling platforms out there. I personally use Hootsuite.
Calendars – Now that you have set aside some time to create your content, it’s time to figure out what to post! If you’re like me, it can be hard sometimes to get the creative juices flowing. This is why I use holiday calendars to spark ideas. There are little known national holidays every day of the week! You’ve seen them before… National Daughter Day, National Donut Day, National Beer Lovers Day (a personal favorite) and the list goes on. If you’re looking at creating content for a certain month, this is a good idea to get some post ideas around these holidays. Some are silly and others have more serious tones like National Domestic Violence Awareness Day. There are also themes for each month that might help give you direction for the entire month if there is one that is more close to your heart and passions. If you need a good calendar, click here for the one I use. I think you’ll like it!
Themes Days – Finally, let’s take a look at theme days and assume we are posting at least once per day, 5 days a week. I’m a huge fan of the 80/20 rule. In this example that would mean 4 days a week we post non promotional posts and 1 day we promote our business. The benefit of this is the know, like, trust factor. It allows you to build a brand and for your followers to get to know the more personal side of your business. So what does that look like?
Here’s an example schedule. Change it up to fit your business but you should get the idea:
Motivational Monday - Motivational Quotes
Tuesday Tips – Best practices/Tips/Strategies
Win Wednesday - Sharing wins you or your customers have had
Thank You Thursday – A good time to thank new/current customers or express what you’re thankful for
Freebie Friday – List building day! Announce your current freebie link to get people to your email list
When you put these three things together it will take out a lot of the guess work and stress of trying to come up with things to post everyday.
I hope This helps. What questions do you have?